Apparently, others share the same interest in the discovery and recommendation engine. StumbleUpon has now hit one billion stumbles per month. Users are clearly enjoying the millions of different sites you can stumble on based on your likes and interests. As an advertising major, I find the neatest thing about StumbleUpon is the subtlety of the advertising within the engine. Charlie White, Mashable blogger, explains that "it's hard to tell you're being advertised to, because StumbleUpon uses your same preferences to determine which paid sites to show you." This is potentially a great platform for businesses to use, as long as they can figure out how to use it effectively. Monday, April 11, 2011
StumbleUpon: Simplifying Procrastination
I'm already an excellent procrastinator. But thanks to StumbleUpon, the art of procrastination is now easier than ever! I can't recall how many hours of sleep, how many hours of studying I've lost because some voice in my head told me it would be a good idea to "stumble" just for a few minutes. Let me just warn you: once you start stumbling, it's not easy to stop.
Apparently, others share the same interest in the discovery and recommendation engine. StumbleUpon has now hit one billion stumbles per month. Users are clearly enjoying the millions of different sites you can stumble on based on your likes and interests. As an advertising major, I find the neatest thing about StumbleUpon is the subtlety of the advertising within the engine. Charlie White, Mashable blogger, explains that "it's hard to tell you're being advertised to, because StumbleUpon uses your same preferences to determine which paid sites to show you." This is potentially a great platform for businesses to use, as long as they can figure out how to use it effectively.
Apparently, others share the same interest in the discovery and recommendation engine. StumbleUpon has now hit one billion stumbles per month. Users are clearly enjoying the millions of different sites you can stumble on based on your likes and interests. As an advertising major, I find the neatest thing about StumbleUpon is the subtlety of the advertising within the engine. Charlie White, Mashable blogger, explains that "it's hard to tell you're being advertised to, because StumbleUpon uses your same preferences to determine which paid sites to show you." This is potentially a great platform for businesses to use, as long as they can figure out how to use it effectively. 
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Interesting Post! I have heard of this search engine but never really thought of the business plan involved. This could defintly become a social media platform for firms. Also, you would be able to track things that the consumer associate your brand with.
ReplyDeleteExactly! And you've got to try it out. Guarantee you'll be hooked for at least an hour!
ReplyDeleteThis seems like a very good way to reach customers and like you said without them even knowing it. I have always felt like customers are more likely to obsorb advertiments when they dont feel like their forced to see them. this could be big help for a alot of organizations.
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